6 strategies to compete with the giants & win the retail game Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and beyond.
ClickZ Daily: July 14, 2020 |
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| Hello! Today we have Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delving into the strategies retailers should invest in to ensure their survival amid the COVID-19 pandemic and beyond. He writes: There is no doubt – now is the time – retailers must embrace a digital-first, AI-enabled strategy. The secret to the world’s leading online retailer, Amazon, is how it has successfully used AI to win customers and gain a competitive advantage over other retailers. Also, the pandemic and its accompanying recession has customers’ emotions running high. Marti Beller, President of Kobie Marketing, highlights how brands should take a step back from driving a transaction-only mindset to building emotional loyalty through authentic, meaningful interactions. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Sanjeev Sularia Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and beyond. |
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Digital Marketing Marti Beller The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only mindset to building emotional loyalty through authentic, meaningful interactions. Read more |
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