6 Seats Remain

THE FULL AGENDA

What Exactly Is the State of Third-Party Measurement?
Moderated by the Media Rating Council, executives from TV Time, EIDR, Nielsen and 605 will tell you what matters (and what doesn’t).

Is Ad Attention Today’s Most Meaningful Metric?
The panel, led by Discovery, Hulu, the IAB and TVision, will explain how time-based metrics are best compared and leveraged to determine not just who’s watching advertising, but how.

Groundbreaker Award: Donna Speciale
Turner’s President of Ad Sales is being recognized as an innovator leading the charge in both data and audience experience.

The Bottom Line on What Advertisers Want
Find out what the industry needs around consistent, transparent measurement, the benefits and risks of programmatic, as well as which campaigns serve as valuable models of this change. Experts from the following companies will be on hand: Janus Insights & Analysis, Amobee, Del Monte Foods, Horizon Media and Starcom.

Where Does Mobile Fit into it All?
The IAB will moderate a discussion with Facebook, Marvel and Oath focusing on how to get the most value from smartphones… using their unique characteristics as well as the rich data they generate.

Hall of Fame Award: George Ivie
Media Rating Council's Executive Director and CEO will be honored for his tireless efforts toward achieving integrity in measurement.

Lunch Presentation
Our lunch is sponsored by our friends at Data Plus Math and Discovery. They'll lead us in a presentation on "The Power of TV to Drive Marketing Results."

The Best Thinking Around Brand Safety
Speakers from the 4A’s, NBCUniversal, Public Knowledge, and the ARF will look at how the most forward-thinking advertisers are constructing safety profiles to defend themselves and protect their data while simultaneously scaling their campaigns.

Accurate Attribution, Where Are You?
What are the metrics that will allow you to shift your budget to optimize marketing across channels? Executives from Google, A+E Networks, Blue 449, Ad-ID, Discovery and Sequent Partners will dig into the dilemma.

Trivia Game - Hosted by truTV's "Paid Off" Host, Michael Torpey
Take a break from the sessions and put your television knowledge to the test during this fun, 10-minute trivia competition.

What to do with All That Data
Speakers from A+E Networks, Moxie, News Corp, Shareablee, Ultimate Data and Video Advertising Bureau will analyze the latest data solutions with actionable takeaways.

Closing Keynote
In this “call to arms,” Jack Smith, Chief Product Officer of GroupM, will show how the different languages and cultures of the linear and digital worlds have kept us apart. He’ll lead a group discussion on concrete ways we can raise awareness, promote tolerance and close the gaps.

WHO WILL BE IN THE ROOM

AND MORE

WHERE IT WILL HAPPEN

The conference will take place at New York City's Dream Downtown Hotel, located in Chelsea at 355 West 16th Street (near 9th Avenue).