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Don't stop at sadness for emotional marketing Emotional marketing yields more influence if it triggers a spectrum of feelings rather than a single emotion, writes Versatility Creative Group's Seth Garland. While tear-jerker moments are especially effective, connecting with consumers through joy, surprise and excitement multiplies the payoff, Garland notes. Full Story: ColoradoBiz Magazine online (9/7)
Why leaders must engage both their head and their heart Modern leaders must be able to draw on both their head and their heart knowing when to be courageous and empathetic and when to be curious and wise, writes leadership expert Kirstin Ferguson, author of "Head & Heart: The Art of Modern Leadership." "Modern leaders draw on qualities and leadership skills we already have, often in abundance, and which we can develop even further as we become conscious of the impact we have on others," Ferguson writes. Full Story: Next Big Idea Club Magazine (9/6)
To support evolving working trends, business leaders should provide customizable work-life balance options and embrace the potential for nonlinear career paths, writes Leigh Ober, chief people officer at Omnicom Precision Marketing Group. Leaders can "prioritize learning and attitude rather than aptitude" and empower employees "to reach beyond their perceived limits," Ober explains. Full Story: SmartBrief/Leadership (9/8)
Scandinavian design explained Hallmarks of Scandinavian interior design include simplicity and embracing natural elements. "You'll find this attraction to natural materials replicated in the color palettes used; think lots of white, oatmeal, beiges, soft greens, blues and grays," Megan Murray writes. Full Story: Real Homes (9/7)
Criticism of performance issues or team cooperation may be appropriate in the workplace, but bullying or shaming behaviors like public reprimands, name-calling, negative comments or putting down someone's contributions are inappropriate and can contribute to a toxic work environment, writes author Harvey Deutschendorf. Taking space to process before responding, seeking support and escalating the issue up the chain of command are among strategies that can help people feel less helpless and preserve their dignity and sense of agency, Deutschendorf writes. Full Story: Fast Company (tiered subscription model) (9/6)
Fair & Equitable Housing
Tokyo a model for growth with affordability in mind Tokyo has allowed residential development and invested in its transit system to grow the city's population while maintaining affordability in housing. This contrasts with other major cities, such as New York, where lower-income workers have been left with few housing options. Full Story: The New York Times (9/11)
Legislation & Regulation
Recession bets prove precarious amid positive data Positive economic data is deteriorating expectations that the U.S. will enter a recession but is fueling concerns that the Federal Reserve will have to be more restrictive to sufficiently tame inflation. "We're in the 'bad news is good news' part of the cycle, and the reason is because the market is quite concerned about the Fed raising interest rates again," BMO Wealth Management Chief Investment Strategist Yung-Yu Ma says. Full Story: Bloomberg (9/9)
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