5 years in, GDPR has had double-edged impact on ad market

Also: Overheard at the Digiday Programmatic Marketing Summit ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.

May 25, 2023

Five years in, the GDPR has had a double-edged impact on the ad market When it launched in 2018, the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn't just grab it without someone's permission. Additional coverage: At the Digiday Programmatic Marketing Summit this week, brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn't be personalized. Google exec Victor Wong spoke with Digiday about plans for the Privacy Sandbox rollout, addressing industry skepticism and navigating regulatory scrutiny. Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content. More in this Digiday+ Media Briefing. Screenvision argues cinema advertising generates the highest attention metric scores across all video and digital platforms. Will buyers buy the argument? Is programmatic advertising fulfilling its promise or has its pace of progress slowed? That’s a question that GroupM Nexus president of North America JiYoung Kim addressed at the Digiday Programmatic Marketing Summit. Other things to know about Join this virtual forum on June 7 at 1 p.m. ET as Digiday and MNTN dive into the state of the modern advertising campaign from ideation to optimization. Sponsored by MNTN. Retail media isn’t just a space for retailers; it’s one that any industry can take part in and reap many benefits from — including awareness, engagement and conversions. Sponsored by Best Buy Ads. Email marketers are using customer journey mapping tools to visualize and personalize customer experiences. Sponsored by Mailchimp. Top Stories Privacy Five years in, the GDPR has had a double-edged impact on the ad market When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission. howdy! The Programmatic Marketer ‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized. Sponsored by Unruly Bringing advanced programmatic strategies to the new TV upfronts As programmatic reshapes the TV upfronts, broadcasters must secure the right tools to succeed with this new method of TV ad buying to overcome viewership fragmentation, disparate data sources and a proliferation of tech partners. Advertisement howdy! Privacy Inside Google's Privacy Sandbox pitch as a rollout starts to take shape Victor Wong spoke with Digiday about the plans for the rollout, addressing industry skepticism and navigating regulatory scrutiny Sponsored by Stirista As second-screening accelerates, marketers are refining their CTV strategies In a fragmented TV landscape, brands and agencies are using CTV alongside other omnichannel tactics to reach audiences. howdy! Strategizing for the Future Media Briefing: Why publishers hope chatbots will be the latest retention tool Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content. Advertisement Sponsored by AdDaptive Intelligence Contextual audience segmentation is helping advertisers enhance creative Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. howdy! Experimental Channels Screenvision makes its upfront pitch as the more attentive alternative to TV Screenvision argues cinema advertising generates the highest attention metric scores across all video and digital platforms. Will buyers buy the argument? howdy! The Programmatic Marketer GroupM's JiYoung Kim calls for programmatic innovation and cites creative as an area in need During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation. All Latest Stories

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