5 ways to measure relationships

Why PR pros should be measuring more than numbers.

NSPRA President Heidi Vega on courageous leadership in times of crisis

Heidi Vega shares how empathy and a “fail forward” mindset help her guide teams through their hardest days.

The Scoop: JCPenney newsjacks Bezos wedding to revamp brand

Plus: Olipop’s PR kits for customers sold out in two minutes; Law360 journos must now use an AI tool for bias detection.

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3 tools for crafting meaningful storytelling

How to create stories that resonate with your audience.

Social media updates and new features to know this week

Including X, Meta, TikTok and more.

4 tools to leverage AI overviews for better visibility

AIO is a wakeup call for PR pros.

5 psychology tricks to boost your content engagement

Writing tips that play on the mind.

The Scoop: Hims’ CEO, Novo Nordisk shed light on broken partnership

Plus: XX-XY Athletics CEO makes strong anti-HR statement online; TSA takes proactive approach to record travel days.

Tactics to end imposter syndrome in PR

Exude confidence, even when you don't feel it.

The Scoop: McDonald’s reassures DEI policies still central to organization amid nationwide boycott

Plus: Duolingo recruits talent with dating ad-like social post; A viral TikTok highlights the power of media messaging after remaking 2008 ad.

30 of the best AI prompts for better communications work

Communicators shared their favorite prompts for super-charged work.