5 tips to accelerate your company’s AI implementation RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right.
ClickZ Daily: July 1, 2020 |
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| Happy Wednesday! Today we have RingCentral’s John Allen laying out everything you need to know about how to get your firm’s AI implementation just right. He writes: A strong starting point for any AI implementation is to get buy-in from company decision-makers. If key stakeholders understand AI’s potential, they’ll properly resource any transition. Also, according to Adobe’s Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growth strategies. We unpick how marketers in other companies can benefit too. “More data is accessible from non-web touchpoints. We have better modelling. Speed and processing is quicker with AI data – which is important for drive and scale,” says Don. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation John Allen RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. |
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AI & Automation Luke Richards According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growth strategies. Luke Richards unpicks how marketers in other companies can benefit too. Read more |
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| AI & Automation Sven Feurer Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of customers’ evolving needs. Read more |
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| AI & Automation Dave Neway Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between brand and their customers. Read more |
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| AI & Automation Kamaljeet Kalsi Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to master marketing. Read more |
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| AI & Automation Drew Burns Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this new time. Read more |
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| | Collaboration One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Download now |
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