5 tips for measuring consumer attention in advertising Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification and measuring consumer attention signals.
ClickZ Daily: February 12, 2021 |
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First-party data collection and connectivity is imperative for the new third-party cookieless world. Is your brand prepared? Download our Customer Engagement Report to learn more.
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Digital Advertising Janelle De Rivera Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification and measuring consumer attention signals. |
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Content & Experience Mike Edmonds A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. Read more |
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| Digital Marketing Mike Barrett Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. Read more |
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| AI & Automation Jacqueline Dooley Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Read more |
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| Digital Marketing Dave Porter SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Read more |
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| Smart is the leading independent ad tech platform built to serve the interests of both buyers and publishers. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analytics A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now |
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