Here’s a hint: It’s not just for retailers anymore
| Hi John,
Here are 5 takeaways from the, “Commerce Media Explainer” analyst report: Commerce media networks are unified by the use of first-party purchase data to power targeted advertisements. Verticals such as financial services and travel are adopting the retail media model. More than 40% of advertisers will seek out opportunities to invest in nonretail verticals that offer the same features as retail media.New players face a crowded landscape and need to articulate a strong value proposition.Consumer tolerance for ads varies across digital settings, presenting unique challenges for nonretail verticals. GET THE REPORT
Sincerely,
EMARKETER
Compliments of Koddi. |
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