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Yes, You're Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success The keys to a viral hit By Tod Loofbourrow, Eva Barbier The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of the iOS App Store's chart, and we've seen droves of people ...
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BBDO Names CP+B Veteran as Its First Female Chief Creative Officer Robin Fitzgerald will lead the Atlanta office By Patrick Coffee BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the United States.
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Why Retail-Minded Marketers Are Intrigued by Pokemon Go's Forthcoming Ads Cost-per-visit model practically guarantees store visits By Christopher Heine Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for ...
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Hillary Clinton's New Ad Paints Donald Trump as a Bad Role Model for Kids Using his own words against him By Kristina Monllos Hillary Clinton's campaign just released a new 60-second attack ad using some of Donald Trump's most deplorable moments against him.
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'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial Gatorade, Snickers, Honda and Google are the other contenders By Tim Nudd Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
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MasterCard Explains Its New Logo, Both What's New and What Isn't Modern look created by Pentagram By Tim Nudd, Kristina Monllos MasterCard has a new look, though it might seem a bit familiar and that's on purpose.
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Ad of the Day: Who Needs Perfect? Ronda Rousey Doesn't in This Intense Reebok Ad UFC fighter makes a bold statement after losing her title and undefeated record By Angela Natividad It's been seven months since the fight in which she lost her bantamweight title. But now Ronda Rousey is back in the spotlight—this time for Reebok—and it looks like she's got something to say.
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