5 things to ask when seeking alternatives in a cookie-less world Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie.
ClickZ Daily: June 1, 2020 |
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| Happy Monday! Today we have Ajit Thupil, Chief Product Officer of Tapad, highlighting what’s needed in the new ecosystem developed to replace the third-party cookie. He writes: Solution providers may claim that IDs like hashed emails, telephone numbers and login IDs will become the norm and possibly the next currency for targeted messaging. Although these identifiers could very well become viable contenders in the third-party cookie-less space, the question is whether they will in fact have the scale to match the cookie. Also, MGID’s Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience, which will make mobile users want to engage. “At this time of global crisis, consumers are far more likely to engage with ads that tell a genuine story than with those displaying pushy and generic sales messaging,” says Karina. “In addition to choosing made-for-mobile formats and telling a brand story, advertisers also need to ensure mobile ads reach users in the right context to engage.” AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Ajit Thupil Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. |
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Digital Advertising Karina Klimenko MGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience, which will make mobile users want to engage. Read more |
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| AI & Automation Lomit Patel Lomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than their peers. Read more |
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| Content Marketing Victor Potrel The ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are consuming social content. Victor Potrel, VP of Platform Partnerships at TheSoul Publishing, discusses why brands should look to these trends and invest in the types of empathetic content (like ASMR) that people are viewing in isolation right now. Read more |
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| Digital Marketing Kamaljeet Kalsi Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or looking to purchase. Read more |
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| Digital Marketing Charles Nicholls Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. He will advise on ecommerce strategies brands can consider to remain in business and on how to rethink their approach for a post-pandemic world to best meet consumers’ needs. Charles will explore commerce trends and opportunities we can expect as a result of this environment. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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