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What Marketers Need to Know About How Today's Top Social Platforms Measure Video Frustrated brands want a common standard By Lauren Johnson At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address ...
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These 6 New Digital Stats Got Our Attention This Week Instagram deletes fake accounts; plus an exclusive infographic By Christopher Heine The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:
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Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens Study finds 80% use the app once a month By Lauren Johnson Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.
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Twitter Just Debuted a Way to Make Live Video Look More Professional Will it attract more TV players, YouTubers? By Christopher Heine Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.
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Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability As a result of its accreditation being suspended By Lauren Johnson After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers ...
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Discovery Targets Millennials With $100 Million Investment in Digital Media NowThis, Thrillist among the brands in the deal By Sami Main Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with Group Nine Media.
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How Vevo Is Personalizing the Ad Experience With Brands Like Honda Creating a partnership that 'enhances without disrupting' By Sami Main Vevo wants to become the Lunchables for music videos, more or less.
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