5 remodeling trends to watch as more owners upgrade | LinkedIn video ad analysis reveals best practices | Sliding rates cut $140 from monthly mortgage payments
LinkedIn video ad analysis reveals best practices Viewership increases 149% when the first quarter of a LinkedIn video ad contains messaging, completion rates go up 39% when statistics or data start a spot and the click-thru rate increases 17% when a brand's logo shows up within two seconds, VidMob analysis reveals. Ads with a run time from 7 to 15 seconds generate the most significant CTR and engagement lift. Full Story: Social Media Today (4/5)
Better times ahead for homebuilders? Investors say yes Investors are buying up stock in homebuilders based on the notion that a dearth of available houses will drive demand going forward. Last year was slow for builders, but rising new home sales and lower mortgage rates are positive signs. Full Story: The Associated Press (4/6)
Web.com rolls out new scheduling tool for small business Web hosting company Web.com has launched an appointment scheduling platform that can be used by small businesses that use social media as their sole online presence. The company touts its MySchedulr tool as ideal for service-oriented businesses such as hair salons and yoga studios to handle scheduling and accept payments. Full Story: TechRadar (4/5)
Small businesses trying to decide which credit card to use should evaluate what they want back from the relationship, writes Alisa Wolfson for MarketWatch. Wolfson cites experts who suggest, for example, that small-business owners consider if they would benefit more from cash back than travel rewards, then matches those preferences with specific cards to consider. Full Story: MarketWatch (tiered subscription model) (4/5)
A lawsuit filed by D.C. Attorney General Brian Schwalb alleges that two real estate companies demonstrate bias toward prospective tenants with subsidized housing vouchers and thereby violate D.C. tenant protections that became law in 2022. The litigation is the first to be brought under the new tenant safeguards. Full Story: The Washington Post (4/5)
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