| | | | | 5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t The companies are reportedly in talks to combine, which could benefit them both By Jason Lynch The television industry could be on the verge of a big upheaval, as Discovery Communications is reportedly in talks to merge with Scripps Networks International. The potential deal, first reported by The Wall Street Journal, would combine Discovery's portfolio--with networks like Discovery, TLC, Investigation Discovery and OWN--with Scripps' portfolio, which boasts HGTV, Food Network and...
Read more » | | | | | | | | | | | | | | Targeted TV Ad Spend Continues to Grow, Reaching $1.26 Billion This Year Programmatic is also on the rise, according to new eMarketer data By Sami Main While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate. Targeted TV ad spend is predicted to grow by 65.8 percent to reach $1.26 billion this year. Typically, these types of ads are targeted by a TV viewer's age and gender. Currently, 75 percent of...
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