How to help home buyers understand financing Nearly one in three renters admit to delaying a home purchase because of misgivings about the mortgage process. Here's the information you need to get your clients on the right page. Full Story: REALTOR® Magazine (2/27)
As spring blooms, so will your business Present a cash offer at every listing appointment, no showings needed. The best part? Sellers can close in as little as 14 days. You get to skip the usual hassles and spend more time growing your client base. Kickoff spring sales with offers in hand. Get started
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Best Practices in Sales & Marketing
5 pillars of strong online marketing You can breathe new life into your real estate marketing with technology, personalization, a strong website, high-quality visuals and engaging content to attract, convert and retain clients effectively. Here are five ways to stay competitive and generate leads. Full Story: REALTOR® Magazine (3/1)
Calculated risk-taking is needed to capture attention Marketers should embrace calculated risks to stand out in the attention economy, writes Zach Kula, group strategy director at Mischief @ No Fixed Address. While technological advancements have made it easier to reach consumers, they have also driven up the cost of attention, rendering "safe" strategies increasingly ineffective, Kula writes. "Taking a creative risk with even just a 20% chance of standing out is actually less risky than guaranteeing your irrelevance with a safe approach that makes you indistinguishable from everyone else," Kula writes. Full Story: Ad Age (link gifted) (2/27)
Building a high-performing team: 7 essential steps Success in business relies on building high-performing teams that align with company vision and deliver results, writes Saulo Da Rós of Coworking Smart. Key steps include purposeful hiring, structured training, setting clear expectations, fostering ownership, addressing underperformance, continuous training and recognizing excellence. Full Story: Entrepreneur (2/28)
Report: Office sales prices declined at slower pace in 2024 Office sale prices dropped 11% in 2024, reflecting a smaller decline than the 24% drop seen in 2023, according to CommercialEdge. There were 50.7 million square feet of space in the office construction pipeline in January, a figure that works out to 0.7% of total inventory. Full Story: Commercial Property Executive (2/28)
Technology & Innovations
Matter-compatible smart outlet offers smart plug alternative The TP-Link Tapo P210M is a Matter-compatible smart outlet that stands out for its affordability and easy installation, requiring only a QR code scan. Matter support offers future-proofing and integration with major smart home ecosystems. Full Story: How-To Geek (3/2)
Fair & Equitable Housing
New York funds fair housing compliance initiative New York Attorney General Letitia James has announced $970,000 in grants to United Tenants of Albany and the Fair Housing Justice Center to establish fair housing enforcement and testing in the Capital Region. The initiative aims to combat housing discrimination. Full Story: The Record (Troy, N.Y.) (3/2)
Legislation & Regulation
Fed's Harker: Rates restrictive enough to ease inflation Philadelphia Federal Reserve President Patrick Harker supports holding interest rates steady, stating that the current policy is restrictive enough to reduce inflation without harming the economy. Harker notes a stable labor market and positive economic growth but highlights consumer financial strain as a concern. Full Story: Bloomberg (2/27),Reuters (2/27)
Florida legislation would create home-hardening grant fund Florida Chief Financial Officer and congressional candidate Jimmy Patronis is supporting legislation that would establish a trust fund to finance home-hardening grants. The My Safe Florida Home Trust Fund would receive 5% of hurricane-affected counties' sales tax revenue for two months post-landfall. Its balance would be capped at $300 million. Full Story: Insurance Journal (3/3)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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