5 marketing horrors that will make clients ghost you

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For brokers, the ideal business model is adaptable | 5 marketing horrors that will make clients ghost you | Ritz, Barbie among top brands capturing attention of Gen Z

Created for [email protected] | Web Version

October 26, 2023

Top News

For brokers, the ideal business model is adaptable When deciding whether to buy a franchise, brokers are finding more choice today than ever before. Full Story: REALTOR® Magazine (10/18)

	ChatGPT Templates and Prompts for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>

Best Practices in Sales & Marketing

5 marketing horrors that will make clients ghost you These wicked tactics are nightmares for your business. Here's how to avoid spooking clients and killing your success. Full Story: REALTOR® Magazine (10/24)

Ritz, Barbie among top brands capturing attention of Gen Z Roman Empire and Taylor Swift social media posts and tie-ins with Philadelphia Cream Cheese helped Ritz land the top spot for brands gaining significant traction among Generation Z, according to an Ad Age-Harris Poll study. Barbie, Dolby, Nature Valley and Pillsbury completed the top five brands. Full Story: Ad Age (tiered subscription model) (10/25)

Real Estate Trends

Home sales inch up, but remain historically low Where are sales headed for the housing market? NAR releases its latest economic forecast. Full Story: REALTOR® Magazine (10/26)

New home sales surged in Sept. Sales of new single-family homes rose to a seasonally adjusted rate of 759,000 units in September, gaining 12.3%, according to the Commerce Department. The increase is the fastest since February 2022. However, demand could be affected as mortgage rates continue to be elevated. Full Story: Reuters (10/25), Bloomberg (10/25), Yahoo (10/25)

Inside neighborhoods where 7-figure listing are the norm The Texas communities of Westlake, outside of Austin, and Dallas' Highland Park maintain median listing values in the millions, according to Realtor.com. Full Story: The Wall Street Journal (10/25)

Technology & Innovations

What real estate pros can learn from MLS cyberattack Members of NAR's MLS Advisory Board discuss next steps for real estate pros after an attack in August that took down MLSs across the nation. Full Story: REALTOR® Magazine/Drive With NAR (10/3)

Kass: AI will change work, without huge job losses

(Cfoto/Future Publishing via Getty Images)

Within the next three to five years, artificial intelligence will have evolved to the point where we're no longer talking about "using AI," but it will be embedded in almost every facet of business and will not lead to "net job reduction," says Zach Kass, who served as head of go-to-market at ChatGPT parent OpenAI. "More likely, what we're going to see is a new type of job emerge, and I don't know what exactly it will be like, but I think it will be far more human in many respects and far less computational," Kass said. Full Story: SmartBrief/Leadership (10/24)

Fair & Equitable Housing

Grants support Pittsburgh affordable housing projects A state grant program in Pennsylvania is providing $15 million for projects in Pittsburgh supporting hundreds of affordable units. TPittsburgh is short about 8,200 units affordable to low-income families, according to city data. Full Story: Pittsburgh Post-Gazette (tiered subscription model) (10/26)

Legislation & Regulation

What high interest rates mean for businesses, consumers High interest rates can create a more challenging environment for small businesses, which face higher borrowing costs. After borrowing money to open a cafe and commissary kitchen for her Ohio-based bakery, the Cheesecakery, owner Liz Field faced rising rates that forced her to reduce employee hours and sell some equipment to address the issue. Full Story: The New York Times (10/23)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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