New EMARKETER research on B2B marketing budget allocations
| Hi John,
Despite measurement hurdles, B2B marketers’ confidence in brand investment is growing.
We recently surveyed 110 enterprise B2B marketing executives across North America, and they told us: B2B marketers recognize brand's value for long-term success. Lead generation still dominates budgets. Channel allocation follows performance patterns. Proving ROI is the number one barrier to increasing brand investment. Better attribution models would help justify larger budgets.Learn more in our new research report, “B2B Marketing Makes Room for Brand in Budgets and Strategies.”
GET THE REPORT
Sincerely,
EMARKETER
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