Hi John,

Here are five insights from the “Ad Measurement Trends H2 2024” analyst report:

1. Signal loss is making comprehensive ad measurement more challenging. 
2. Retail media networks are benefitting from closed-loop attribution. 
3. Cross-platform measurement remains a significant hurdle.
4. The state of measurement on the open web. 
5. Better media mix modeling is a top priority for marketers looking to upgrade their measurement strategies.

Understanding these trends is essential for making informed decisions as ad measurement evolves in 2025 and beyond.

GET THE REPORT

Sincerely,
EMARKETER

Compliments of LiveRamp.