45% of retailers plan to spend more on social media advertising in 2021 vs 2020

45% of retailers plan to spend more on social media advertising in 2021 vs 2020 The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global retail leaders

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ClickZ Daily: March 2, 2021

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020 Jacqueline Dooley The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global retail leaders Read more

Data A data-centric customer acquisition playbook for insurance companies Jacqueline Dooley Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an effective customer acquisition strategy Read more Data-Driven Marketing Why 2021 is the year of the account Jon Miller Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be at the core of every organization's plan this year Read more Data How cloud offerings could transform business in the next decade Dave Eisenberg Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud software will enable a single view of the customer Read more AI & Automation AI-powered chatbots deliver personalization at scale Jacqueline Dooley Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read more

Featured Tech Talk

Jivox Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. Read more

Featured Reports

Advertising & Promotion Global Social Advertising Trends in 2021 Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now Analyzing Customer Data Omnichannel Marketing Excellence: The growing role of customer data platforms The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars – outbound marketing, inbound marketing, owned media and cross-channel orchestration. Download now

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