4 tips to help sellers get market value for their home | Can the seller concession be a total sum or the percentage of the purchase price? | Set high expectations, give feedback for sales team
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June 28, 2024
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Property values have skyrocketed in the past few years. Make sure your clients are getting what their home is worth.
Full Story: REALTOR® Magazine/The Lounge (6/27) 
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Settlement Answers
Can the seller concession be a total sum or the percentage of the purchase price?
This is a matter of local discretion. But an MLS must ensure that the seller concessions are not limited to or conditioned upon the retention of or payment to a cooperating broker, buyer broker, or other buyer representative. Get more facts about NAR's proposed settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
Set high expectations, give feedback for sales team
(Pixabay)
The best way to inspire salespeople is to set high expectations and understand employee strengths and weaknesses, writes sales expert Kate Rehling, who also recommends offering constructive feedback. "When you give frequent, consistent, specific and positive feedback on performance, you set the expectation that you believe in them, that they are on the right track, and that you want them to succeed," writes Rehling.
Full Story: The Center for Sales Strategy (6/25) 
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Any time of year can be a good time of year to close sales, writes sales expert Colleen Francis, especially if competitors aren't making calls. Francis encourages salespeople to reach out during the "off-season" because customers will be slightly more relaxed and will have time to talk about their needs.
Full Story: Engage Selling (6/26) 
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Real Estate Trends
The 30-year fixed-rate mortgage was flat at 6.93%, while mortgage application volume rose a scant 0.8%, according to data from the Mortgage Bankers Association.
Full Story: CNBC (6/27) 
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Howard Hughes Holdings CEO David O'Reilly discusses recent sales data for new homes and how homebuyers are adjusting their activities in the market. In addition, O'Reilly talks about the sales activity that the company is seeing in Arizona, Nevada and Texas.
Full Story: CNBC (6/26) 
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Technology & Innovations
Peter Maglathlin, CEO of Sierra Interactive, discusses his company's technology, which combines online storefront capabilities with a customer relationship management system designed for real estate. Purpose-built automation on the platform enables both marketing and communication for buyers and sellers.
Full Story: HousingWire (6/27) 
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Fair & Equitable Housing
Apartment rent prices for one-bedroom units rose 1.5% in June on a year-over-year basis to a median of $1,526, according to Zumper. Meanwhile, rents for two-bedroom units climbed to $1,900, up 1.9%. However, some cities saw much more significant gains, including a 29% increase in Syracuse, N.Y., and a 20.5% climb in Lincoln, Neb.
Full Story: Mansion Global (6/26),  CNBC (6/26) 
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Legislation & Regulation
U.S. economic growth has slowed in the first half of 2024 due to persistent inflation and high interest rates. Key indicators such as personal spending, core capital goods orders and shipments have declined. The job market is weakening, with continuing jobless claims rising to the highest level since 2021. The housing market is also affected, with pending home sales hitting a record low.
Full Story: Bloomberg (6/27) 
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American consumers have been driving the strength of the U.S. economy. While a strong labor market has helped, Americans also had around $2 trillion in excess savings they accumulated throughout the pandemic. However those savings were fully depleted in March, the Federal Reserve Bank of San Francisco has said, fueling concerns around consumer spending.
Full Story: Bloomberg (6/27) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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