Plus, mastering behavioral analytics for organic reach.
| With Turkey Day approaching in the U.S., the holidays can seem overwhelming but also exhilarating. No matter where you are on this spectrum, getting organized helps. And itâs not too late to reap the rewards for your email program. Today, contributor Ryan Phelan shares some quick wins and longer term projects sure to give your email team a boost before those sleigh bells start ringing. And also today, contributor Stephanie Trovato takes us on a deep dive into behavioral analytics, what it tells us about how site visitors engage, and what you can do with this knowledge to grow reach organically. Finally, did you master a new tool in 2024? Did you grow your skillset? MarTech wants to know. Tell us in this incredibly simple survey about what you learned in 2024. Chris Wood
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| Email marketing | | | Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year. | | |
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| Performance marketing | | | Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience. | | |
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| Marketing technology | | | First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies. | | |
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| MarTech webinar | | | See how a modern, next-generation platform can take centralized data, advanced analytics, and predictive modeling to transform customer engagement and drive business growth for retailers. | | |
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| Marketing technology | | | On the hunt for something new? Check out who's hiring in martech this week. | | |
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| Marketing automation | | | Expertise matters more than technology. Hereâs how to optimize your data analysis, strategy and execution for effective marketing automation. | | |
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| MarTech intelligence reports | | | With third-party cookies disappearing and privacy regulations tightening, choosing the right identity resolution platform has never been more critical. | | |
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| Marketing artificial intelligence (AI) | | | 95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Time for a new online event platform? Get the lowdown on 14 enterprise digital event platforms on the MarTech guide Enterprise Digital Event Platforms: A Marketerâs Guide. | | |
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What they're saying | | âTraditional analytics covers the âwhatâ â metrics like page views, bounce rates and conversion rates. Behavioral analytics, however, explores the âwhy,â giving a closer look at user motivations and actions.â Stephanie Trovato in How to grow your organic reach with behavioral analytics insights. âWe all come to our work with vast backgrounds of experience. It doesnât mean that you are bound to do things the way you did them at your previous employer. However, being able to bring that perspective into your discussions about structure and workflow can uncover hidden reservoirs of efficiency.â Ryan Phelan in 4 tips for helping your email marketing team stay organized. | | |
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