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4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidelines last month, giving more clarity into what specific language creators can and cannot use when working with brands to create or...
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Hot List: What Are the Buzziest Digital Brands, Apps and Startups of 2017? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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