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4 Surprising Words That Should Define Your Digital Strategy in 2017 Let's get back to putting the consumer first By Gemma Milne The tree-decorating selfies have inundated Instagram, you're receiving multiple festive discount emails each day, and you're already having flashbacks to office holiday parties from years past.
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Why Privacy, Gender and Simplicity Will Be on Consumers' Minds in 2017 A look at Havas PR's annual trend predictions By Marian Salzman Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention.
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How Location-Based Marketing Will Evolve in 2017 Transparency and value will be key for marketers By Steven Rosenblatt Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016.
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With 455 Scripted Series Released This Year, 'Peak TV' Has Yet to Actually Peak Streaming output doubles in just one year By Jason Lynch The phrase "peak TV" was coined by FX Networks CEO John Landgraf last year to describe the "overwhelming" increase in scripted series, but it seems as if the glut of scripted television shows ...
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ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show Disney is selling all advertising for its content By Jason Lynch Yet another big media company is teaming up with Snapchat in a bid to reach millennials.
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Wieden + Kennedy Names New Creative Leadership at Portland Headquarters Jason Bagley and Eric Baldwin are known for their Old Spice work By Patrick Coffee This week, Wieden + Kennedy Portland announced a new creative leadership team formed by the return of Jason Bagley, the promotion of Eric Baldwin and the departure of Mark Fitzloff.
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8 Predictions for Digital Video in 2017 Multiscreen audiences will supercharge change By Anna Bager It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video.
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