4 lesser-known ways to measure ROI and social media updates you need to know

The Daily Scoop: 'Corn Kid' helps Green Giant breathe new life into old brand

Plus: Israeli Prime Minister asks Elon Musk to do better with antisemitism, COVID variant nicknames show the power of monikers.

4 unique (and lesser-known) ways to measure the ROI of digital PR

Look at your data differently.

New social media features and updates you need to know this week

Updates from X, LinkedIn, TikTok and more.

The Daily Scoop: Rock & Roll Hall of Fame removes Rolling Stone co-founder

Plus: Drew Barrymore halts talk show return, consider tapping into the growing market of Hispanic influencers.

PBR fired him for a shocking tweet. Now he’s behind a new beer brand.

What Corey Smale learned from an infamous tweet -- and what your brand can learn too.

Why you should start sourcing 2024 predictions now

Don't wait until December to pitch predictions.

What it takes to become one of the Top Places to Work in Communications

Enter Ragan's Top Places to Work in Communications Awards and transform your organization into a beacon of excellence within the communications industry.

The Daily Scoop: Johnson & Johnson plays it safe with new logo change

Plus: Lyft promotes new tool for female and nonbinary riders/drivers, Gen Z’s influencing holiday shopping trends.

Don’t count Threads out yet: One brand’s success story

This is the time to experiment.

6 questions with: Sami McCabe of Clarity

Sami McCabe shares his strategies for maintaining focus.

The Daily Scoop: Fake heiress Anna Delvey tries to turn over a new leaf in the PR industry

Plus: Beauty brands are lathering up to #showertok trends, Gannett faces criticism around hiring Beyoncé and Taylor Swift reporters.

How to create a crisis comms plan — fast

Yes, you can put together a plan quickly. Here's how.

Successful business authors share tips for using AI in writing

Practical advice from those who have used these tools.

The Daily Scoop: How Glossier’s comms failed to evolve

Plus: Threads responds to decision to block access to COVID-related searches, FanDuel promotes smart gambling.