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This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines Mistress calls on bilingual creative talent for Univision promo By T.L. Stanley Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world's most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin "El Chapo" Guzman, a rags-to-riches cartel...
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Apple Finally Joined Instagram. Here’s How It Plans to Use It Tech giant embraces social, to a degree By Tim Nudd While most companies have been tweeting and Facebooking for years, Apple has remained largely on the sidelines. It has an @apple Twitter page, but has never tweeted from it. It has a Facebook page, but it's blank. (Rather than post to those pages, it uses the accounts to buy ads on those services.) Apple does...
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