Video: How to explain real estate compensation to clients | Brands must go niche to reach Gen Z | 30 Under 30 applications for class of 2024 closing soon
Brands must go niche to reach Gen Z Mainstream pop culture is so last decade for members of Generation Z, 90% of whom told Horizon Media researchers that they don't believe it exists any more. Subcultures like BookTok, Nu Third-Culture Kids and Copyconomists have become pillars of Gen Z identity and community, and brands seeking connection need to thoroughly understand them before making a move, as recent missteps from Levi's and Pepsi demonstrate. Full Story: Ad Age (tiered subscription model) (1/5)
These are among 2024's top adtech trends New AI capabilities will be among the top nine tech trends for 2024, say experts, who predict a rise in text-to-video generators and quick ad campaign-creation capabilities, coupled with a rise in deepfakes and more regulator and watchdog attention. Other trends include more shopping via streaming media and social apps, longer TikTok videos and the full deprecation of cookies that will drive Apple to become more aggressive with its ad business. Full Story: Ad Age (tiered subscription model) (1/5)
Business Wellness
REALTOR® activates membership, transforms community Florida real estate pro Sandra Shank, who has developed a community for at-risk families and youths, says it was the tools and connections through NAR membership that brought her vision to life. Read members' personal stories in "REALTORS® Up Close." Full Story: REALTOR® Magazine (11/9)
Fair & Equitable Housing
All Indiana counties found lacking in affordable housing Indiana is facing a severe shortage of affordable housing, leading to a significant increase in housing cost burdens for extremely low-income households, according to recent data. Despite perceptions of affordability from outside the state, Indiana residents are struggling with housing costs that outpace their wages, says Amy Nelson of Fair Housing Center of Central Indiana. Full Story: TheStatehouseFile (Franklin College) (1/5)
Legislation & Regulation
Increase in unpaid loans likely hit banks' Q4 earnings The four largest banks are expected to report a combined $24.4 billion in nonperforming loans for the fourth quarter, up nearly $6 billion compared with Q4 of 2022. Analysts expect these loans to drag down earnings. Severance costs, higher interest rates and other expenses are expected to have decreased earnings by 13% at major banks. Full Story: Financial Times (1/8)
Fintechs seek more time for input on digital wallet proposal A coalition of groups representing payments fintechs are seeking to extend the comment period—scheduled to end today—for the Consumer Financial Protection Bureau's proposal on oversight of big tech companies' digital wallet and payments services, which would require them to follow the same laws imposed on banks that provide such services. A letter from the group says more time is necessary to study the proposals and that the products that would be subject to such supervision is unclear. Full Story: Payments Dive (1/4)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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