3 ways tech can boost CX while keeping costs under control – even during challenging times With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, while keeping the costs under control.
ClickZ Daily: May 6, 2020 |
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| Happy Wednesday! With industries such as travel hit hard by the ongoing pandemic, Uniphore’s Umesh Sachdev shows businesses how technology can help boost their CX, while keeping the costs under control. He writes: By leveraging AI and machine learning, companies can sift through data and extract trends to find improvement areas, identify blind spots and make a course correction on the most common customer complaints. Also, Bospar’s Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. “Experienced CEOs and CMOs know that firms cannot stop marketing in times of crisis, and the most influential companies of tomorrow will use this time to share their stories, including thought leadership perspectives,” says Curtis. 2020 Benchmark Survey We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI Umesh Sachdev With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, while keeping the costs under control. |
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Digital Marketing Curtis Sparrer Bospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. Read more |
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| AI Sam O'Brien RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other marketing analysis uses for it. Read more |
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| Digital Marketing Tereza Litsa Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you. Read more |
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| Digital Advertising Kamaljeet Kalsi A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions for CMOs, and marketing stack optimization. Read more |
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| Digital Advertising Jacqueline Dooley Cardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digital channels. Read more |
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Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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