Find out why consumers celebrate budget-friendly store brands
| | | Hi John,
Here are three key insights from our new lookbook,“The Trends Driving ‘Dupe’ Culture Mainstream,” made possible by Quad: Private label sales are growing two times faster than national brands. Nearly one-third of adults have purchased a dupe product. Gen Z regularly chooses cheaper store brand alternatives. |
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| Sincerely,
EMARKETER
Made possible by Quad. |
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