🎛️ 3 tools for turning strategy into action

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Jun 25, 2025

MarTech contributor Steve Petersen feels your pain. If you’re managing martech tools and working away in marketing operations, you’re taking on complex challenges and doing it with a whole kitchen full of chefs.

That’s why Steve put together a short list of tools to help keep your projects on track.

These aren’t the sexy tools everyone is talking about (hey, where’s the AI?). But these tools will help you progress on your projects, even as you’re herding cats, nailing jelly to the wall, and squeezing blood from a stone.

Happy Euphemism Wednesday.

Mike Pastore
Editorial Director

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What else we're reading

Good reads and conversations to help good marketers get better.

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MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

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What they're saying

“A few years ago, I played in an extended family pickleball tournament. I knew the rules, but one of my relatives who had a tennis background easily outplayed me. I had the knowledge but not the ability; she had the ability but less knowledge. In a martech context, this illustrates the need for ongoing user enablement to develop both.” – Steve Petersen in Three tools every martech pro needs to turn strategy into action. “Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app. This is a logical strategic extension for RMNs. It’s about showing up where consumers are already spending time in a way that feels less like an ad and more like part of the experience.” – Laurie Miller in Retail media moves from the bottom of the funnel to center stage.