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Kent Lewis, founder of pdxMindShare, provides an in-depth guide on how to boost email marketing performance using A/B testing, list segmentation, best practices and analysis and optimization. "Continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape," Lewis writes. Full Story: SmartBrief/Marketing (3/11)
Reddit Pro designed to boost in organic content Taco Bell, Wendy's and the NFL are among 200 brands testing Reddit Pro, a free suite of tools designed to improve organic posts and community participation, offering insights, publishing tools and more. In one early test with 20 brands, organic posts from Reddit Pro saw an average 35% jump in monthly upvotes. Full Story: Search Engine Land (3/8),TechCrunch (tiered subscription model) (3/8)
Marketers must incorporate human checks and balances and other guardrails while being transparent and mindful of context and potential for misinterpretation when using AI, say experts. Gartner analyst Andrew Frank suggests brands rely on AI for one primary purpose, such as generating recipes or specific product content, while Slalom Consulting's Rio Longacre notes that taking shortcuts can easily lead to trouble. Full Story: Ad Age (tiered subscription model) (3/8)
Fed expected to start cutting rates from June Economists are expecting the Federal Reserve to reduce rates in June as it waits for more data to confirm inflation is sustainably near its 2% target. Fed Chair Jerome Powell's testimony before lawmakers last week prompted traders to fall in line with projections from Fed officials, having previously expected a rate cut as early as March. Full Story: Reuters (3/11)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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