Plus, True Classicâs post-purchase experience and how it drives revenue
| There are a lot of reasons to reassess your martech stack. Best case scenario: Youâve outgrown it because business has increased so much. Whatever the reason, before you pull the plug on a particular solution, consider these three ideas from contributor Michelle Tackabery. Also today, we look at a brand, True Classic, thatâs seen tremendous growth since launching just before the pandemic. With all the plates spinning, the company wanted to give its customers a better post-purchase experience that included accurate delivery times. As a result, more good news â happy customers purchased more. Chris Wood
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