| Hey, I'm travelling today so I've gotta keep this brief. Like I've mentioned over the past few weeks... My team and I have been going all in with paid traffic and it's working even better than I hoped. And over the past few months... We've found a few super easy tactics to instantly boost your conversions and increase the value of each sale you make. So if you sell anything online... ...Especially if you're buying traffic on Facebook or YouTube. Implement this tips over the weekend to get an instant boost in sales. 1. Use Video for Upsells This one is huge. Even with our "low quality" VSL that's only 4-minutes (ideally your upsell VSL should be 10+ minutes). We took the take rate on our first upsell from about 10% with the old sales letter... ...To more than 20% overnight. If you're currently using a text sales letter for an upsell in your funnel. Use it as a script and record a video sales letter to replace it. You'll be surprised by how many more sales it generates. 2. Fix Your Order Form This is a HUGE area of opportunity most entrepreneurs and offer owners miss. They focus all this time on their ads, sales copy, and upsells... ...But don't even consider the value of optimizing their checkout page. Thing is... Just because someone clicks to the order form does not mean they're going to buy. In fact... on average, anywhere from 70-90% of potential customers will abandon your cart and forget about your offer. To get more sales and make sure that more people are actually buying when they hit your order form I recommend that you... -Add a TON of "security" badges and "secure order form" notices so prospects know their information is safe. -Make sure ALL of the billing info (name, email, address, credit card, etc) is above the fold and in one row -Use an app like Proof to increase social proof and leverage the "bandwagon effect" -Include a customer service number if you have one. With these simple tweaks... We were able to boost conversions on our Millionaire Morning Routine funnel by more than 10% almost overnight. 3. Include Downsells in Your Funnels Downsells are a ridicualously effective way to increase the Average Order Value on your different offers. And they're super easy to create. You don't need any new offers. And you don't need to create any new VSLs or sales copy. Just take whatever the first upsell was and either... -Add an extra bonus to make the offer more valuable -Offer a payment plan if the upsell is high ticket (e.g. Instead of paying $147 today, they can pay in three installments of $49) -Offer them a slightly "lower" version of that offer at a lower price (e.g. if a new customers says "No" to our Perfect Day Kit, we downsell them on the digital kit at half the price). My friend Austin wrote a downsell page for our Millionaire Morning Routine funnel this week in less than 45-minutes. And as a result, we're now getting a 20% take rate on a $47 product. I promise... If you don't have a downsell in your most important funnel right now... ...You're leaving at least $2 - $3k a month on the table I hope this helps. Have a great weekend! To Your Success,
Craig P.S. If you want my help growing your business even faster... And want direct access to the tools, strategies, and tactics that my team and I have used to almost double our business this year... So that you can earn more, work less, and build the business you've always wanted. I'd love to help you. We're opening up some new spots in my Double Your Profits coaching program. And if you're an entrepreneur making at least 6-figures who wants to grow FAST. Just hit "reply" and tell me a little bit more about your business, goals, and obstacles. And if we think you're a good fit... someone from my team will reach out with next step. | 
