| | John, What is wine really? Just old grape juice with a really good story. And because of that story, winemakers can charge $30 a bottle. To spark your next great story idea, today we bring you Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing. Read on for examples from Tourisme Montréal, a pet supplies ecommerce site and a digital marketing agency. Here's to your success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa, MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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