| | | | John,
A platform -- quite literally -- is a foundation for activities. Think of a platform at a train station. A viewing platform. Or the inaugural platform.
We marketers have of course co-opted the word, but in today's article -- Marketing Technology: Three quick case studies about finding the right (internal and external) platform for your brand -- we go back to its roots to explore a company that used Facebook Groups as its discovery platform, YouTube as a lead gen platform, and (because all marketing isn't external) consolidated on an internal creative management platform to gather data to lobby internally for resources.
Read on for examples from Woolworths Group, a software company, and an online education company.
Here's to building your marketing on a solid foundation,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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