| | | | John,
Whether you need to gather information from a customer, generate a lead, or build your email list, you are likely turning to one common tool – the form.
But how much thought have you really given those forms? Do you just plop a pre-made form on your site? Or have you really considered the thought process of the (real human being) customer on the other side of that form.
A topic we explore – complete with examples to get your creative juices flowing – in Lead Generation and Customer Service Forms: 3 quick case studies.
Read on for examples from a mattress company, filter subscription company, and news syndication company.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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