3 marketing predictions that won’t come true in 2020 Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead.
ClickZ Daily: January 24, 2020 |
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| Happy Friday! Today we have Tom O’Regan, Madison Logic’s CEO, providing three marketing predictions that won’t come true and what marketers should be focusing on instead. Artificial intelligence (AI) was once again one of the top marketing buzzwords in 2019, but the industry has not yet reached peak adoption. Tom thinks 2020 marks the year that marketers need to stop hiding behind advanced data analytics and branding them as “AI” and instead focus on the real thing. Speaking of AI, as hype around it continues to grow year-on-year, here is a look at how the tech can help mobile apps boost their end-users’ experience.
Also ICYMI: PathFactory, a leading in content intelligence, announced a partnership with 6sense, an AI-powered account based orchestration platform, that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Tapad, a leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. Exponea, the global market-leading Customer Data Platform (CDP) for online retail has announced its appointment of Scott McNabb as SVP and General Manager of the Americas. Proxyclick, the leading provider of enterprise visitor management software, today announced that it closed a $15 million Series B funding. Leading software investor, Five Elms Capital, is investing $30 million in Skynamo, field sales app and management platform provider. More than two thirds (68%) of iOS 13 users have opted out of sharing background location data, according to new Location Sciences report. |
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Digital Marketing Tom O'Regan Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. |
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AI Samantha Roberson As hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience. Read more |
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| Marketing Chad Ruff Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. Read more |
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| Marketing Priyanka Chowdhury With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read more |
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| Analyzing Customer Data Charlie Braithwaite Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We speak to Segment's Peter Reinhardt to find out just how to do that. Read more |
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| Analytics Barry Levine Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner. Read more |
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Analytics Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technologies all having to coexist. Download now |
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| Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now |
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