WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JUNE 15, 2017

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Three Common E-Commerce Mistakes (And How To Fix Them)

Aaron Krane says a car dealer’s website is like a showroom: If it’s empty, it can’t convert shoppers into buyers.

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Doubling Our Business with Frictionless Transactions
Brian Benstock, VP & GM of Paragon Honda will discuss Paragon’s record-breaking 2016 and their goal of doubling their business in 24 months.  Their strategy?  Create a frictionless transaction for the consumer.  Benchmarking Amazon and Apple, Paragon is building a “store without walls” that will revolutionize the vehicle transaction process and customer service experience.
Learn more about the TLS Auto CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.

Lean Dealer Stocks Defy Customer Wants

“Consumers in America have shown an absolute fascination with inventory,” says auto-industry veteran David Kain.

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For Car Dealers (and Everyone), Accountability Rocks

Who knew? It really is all about you.

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Compliance Requirements Here to Stay

In addition to other benefits, compliance goes a long way in advancing consumer confidence and the customer experience.

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