| Happy Monday! In honor of Halloween, today we have Widen’s Jake Athey showing marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensified. He writes: Brands with access to a digital asset management (DAM) system, product information management (PIM) tool, and other core martech platforms are better positioned to manage these challenges. Also, OnCrawl has launched a new guide to help you understand how technical SEO works and how it can help your business. According to the guide one of technical SEO’s benefits is that it can tell you whether your content matches the description, what the length is and also whether any of your pages have a missing meta description. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
