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The best digital marketing stats we’ve seen this week
A new study by ParcelForce on the top 100 UK online retailers has found that a remarkable 27% of them do not communicate with shoppers during the delivery period. Plus, close to two-fifths (38%) of small businesses don't use social media - and 16% have no plans to do so in future. Read our weekly stats round-up for more on these and other eye-opening marketing stats.
Could savvy marketers take advantage of increased Facebook Custom Audience transparency?
In the latest of a number of moves to increase the transparency of its Custom Audiences ads, Facebook is now revealing to users which marketing partners their data is being shared with via its "Why am I seeing this?" feature. Patricio Robles explains how savvy marketers can take advantage.
How the Humor Styles Questionnaire can help B2B marketers bring the funny
In 2003, researchers developed the Humour Styles Questionnaire (HSQ) as a way to understand individual differences in humour usage by segmenting humour into four distinct styles. Caroline Cooke explains how B2B marketers can use these to bring the funny in their campaigns.
Pinfare shows why financial institutions should think outside the box with tech partnerships
In the past several years, established financial services firms have increasingly sought to partner with or acquire fintech upstarts encroaching on their territory. But these aren't the only tech partnerships that can help them gain an edge.
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Featured Reports
Career and Salary Report 2019
Are marketers paid fairly? Which is the best sector to work in? Is flexible working really a top priority for the industry? Has the gender pay gap improved? Are employers satisfying marketers’ needs for professional and personal development? These are just some of the questions that are explored and answered in the annual survey.
 
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
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With so much budget going into the latest tools to help marketers deliver engaging messages and loyalty-inspiring customer experiences, one has to wonder how two in three budget holders are failing to hit the spot. This webinar, presented in partnership with Movable Ink, reveals that brands are not able to give consumers the most personalised visual experience they expect from companies they remain loyal to.
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Improving Performance Through Conversion Optimisation 
London, April 24
Fast Track Content Marketing
London, April 30 - May 1
Fast Track Ecommerce
London, May 1-2
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Customer Journey Mapping Survey
Sponsored By SALESFORCE
Take part in our new Customer Journey Mapping survey, run in partnership with Salesforce and receive your free copy of the resulting research.

The report will help you:
Benchmark your organisation's customer journey mapping initiatives
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Uncover which data and tools you need to employ to ensure that you are successful
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