Navigating Natural
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FEBRUARY 13, 2025









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Meet the 2025 Natural Products Expo West NEXTY Awards finalists

These 161 NEXTY Awards finalists have inspiration, innovation and integrity in spades. Click through the gallery to see which natural and organic brands and products rose to the top in the 2025 edition of these annual awards.

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2025 NEXTY Awards judges share top trends, highlights and takeaways

We asked some of our judges about their experience participating in NEXTY Awards judging. See what they had to say.

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Michael McGuffin reflects on his career in herbal products industry

After 25 years as president of the American Herbal Products Association, Michael McGuffin is stepping down. But his work in herbal products began 51 years ago. Find out more about his passion.

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Supplements marketed like drugs continue to be at odds with natural industry’s mission

Three stories in the Nutrition Business Journal’s recent Dark Issue explore the phenomenon of supplements marketed as mimicking drugs, but the practice is hardly new.

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Citing weak standards, Dr. Bronner's to drop B Corp certification

A leader and pioneer in the natural product industry, Dr. Bronner's has stopped trying to convince B Lab that its standards allow greenwashing. Find out more.

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