With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year. Other things to know about Lock in your spot at any Digiday event in 2025 and save an extra $300—but only if you purchase before the year ends. Don’t miss our best offer on passes. Use the code SAVE2025 to save on any pass for any event. Offer ends Dec. 31 The rise of generative AI has brought unprecedented speed and scale to content management, yet delivering the right content to the right audience at the right time has never been more difficult. Sponsored by Infolinks. Optimizing measurement strategies for streaming apps unlocks valuable insights that drive user engagement, platform performance and revenue growth. Sponsored by Liftoff.
Between proxy metrics and skewed usable audience data, advertisers need measurement solutions that provide holistic insights and work for daily needs. A valuable dataset helping to unlock such insights is geography.
With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end
We discussed with our research panels CTV and streaming’s increasing appeal, the advice they’ve been sharing with clients about programmatic buying, and how they’re working more closely with creative agencies.
