Hi John,

When kids go back to class, parents go shopping. Back-to-school is big business, with sales EMARKETER forecasts to top $81 billion in 2024. But after a post-pandemic boom, momentum is starting to slow.

Download our new analyst report, “Data Drop: 5 Charts on 2024 Back-to-School Shopping.” You’ll gain insight on what channels are showing the most growth, the factors driving spending by parents and students, and how retailers should prepare.

Receive your copy. This EMARKETER analyst report is presented by Ibotta.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in back-to-school shopping trends. Thank you!