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Digital ad spending may be slowing, but not all channels are stalling. Take connected TV (CTV): It remains this year’s fastest-growing major ad channel thanks in part to ad-supported subscription tiers.
Download a complimentary copy of the “eMarketer Lookbook: Digital Advertising Trends in 2023,” to explore why CTV and social video are getting a large share of ad spend, how Big Tech will solve its content moderation problem, and the rise of off-site retail media to reach consumers.
This eMarketer Lookbook is compliments of TransUnion.
Sincerely,P.S. Please forward this email to colleagues who are interested in how the ad landscape will look for the remainder of the year. Thank you!
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