2021 is the year to return to smarter marketing basics Wondering where to focus your energy in the new year? Act-On CMO, David Greenberg provides the top trends and predictions of 2021 to inform your marketing strategy.
ClickZ Daily: January 21, 2021 |
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| Hello! Today we have Act-On CMO, David Greenberg providing the top trends and predictions of 2021 to help inform your marketing strategy. He writes: Data and marketing have become almost synonymous. While there are many metrics to watch, two reign supreme: prospect and product engagement. Use them as your guiding light and watch your offering soar to new heights. Also, in the second of a three-part series, Seismic’s VP of Global Sales Engineering, Brian Cotter outlines the three key elements of an effective story structure. “To meet these needs, there are three key pillars that every effective story should include. They can be referred to as the three F’s – Framework, Flow and Flash,” says Brian. |
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Digital Marketing David Greenberg Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. |
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Content Marketing Brian Cotter In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story structure. Read more |
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| AI & Automation Nick Runyon Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read more |
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| Digital Marketing Nikki Vegenski Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read more |
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| Content & Experience Dr. Gero Decker Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. Read more |
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| The Openprise RevOps Performance platform orchestrates data, processes, and interactions to improve the performance of every GTM initiative. Read more |
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Analyzing Customer Data Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws and consumer sentiment, it has never been so perilous as it is today. Download now |
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| Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
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