根據admanGo監測的數據,第一季本地廣告開支達61億港元*。由於三月份的廣告開支按年下跌2%,第一季整體的廣告支出僅按年增加4%。
According to admanGo, local adspend in Q1 amounted to HKD6.1 billion*. Due to a 2% YOY drop in local advertising spending in March, the overall adspend only saw a mild 4% YOY growth in the first quarter of 2018.