雖然第一季度的廣告開支按年僅維持平穩水平，但第二季的支出再呈樂觀趨勢。根據admanGo監測的數據，6月份的廣告開支按年上升11%，第二季整體則比去年同期增加6%。
Although the local adspend in the first quarter was just on par with the previous year, the adspend in Q2 showed an optimistic trend. According to admanGo, the adspend in Jun significantly increased by 11%, leading to a 6% YOY growth in Q2.
