Web Version    Unsubscribe    取消訂閱    Subscribe
Forward icon

Decline in Local Advertising Spending Slowed Down

由於自2017年1月起admanGo增加了Google廣告網絡的覆蓋,桌上電腦與流動廣告的收入亦因此有所上升。根據admanGo監測的數據,1月至2月份桌上電腦的廣告收入按年上升5%,流動廣告的收入更勁增兩倍,Google廣告網絡分佔桌上電腦及流動廣告收入的18%及31%,而本地的整體廣告開支則按年減少2%。

請點擊這裡下載報告。

In view of the increased coverage in Google Ad Network (GDN) by admanGo from January 2017 onwards, a relative growth in adspend in desktop and mobile were recorded. According to admanGo, the adspend in desktop between January and February increased by 5% when compared with the same period last year, while the adspend in mobile was up by 207%. GDN accounted for 18% and 31% of the adspend in desktop and mobile respectively. The overall local adspend yet recorded a 2% YOY decline.

Please click here to download the Full Report.

Recent TV Ads Creative

Hong Kong Suning Commerce (香港蘇寧電器)「男人點先算盡責?」

Hong Kong Suning Commerce (香港蘇寧電器)「男人要有大志?」

Hong Kong Suning Commerce (香港蘇寧電器)「男人唔可以喊?」

Manulife Financial (宏利金融) - Manulife (International) (宏利人壽保險(國際)

Kentucky Fried Chicken / KFC (肯德基)

Mitsubishi Electric (三菱電機)