This research, carried out by Econsultancy in association with AdRoll, aims to explore current adoption levels and types of strategies organisations are using. The survey takes around 5-10 minutes to complete and includes questions about goals for marketing attribution, tools and processes employed as well as potential barriers to effective use of the capability. In return for taking part in the research, you'll get full, free and advance access to the resulting report upon publication. All answers are strictly confidential. Please feel free to share the survey with anyone who may be interested in taking part, they'll also receive a free copy of the full report!