|
| |
|
|
20 Rising Brand Stars Who Are Helping Make Chicago a Hub for Marketing, Tech and Culture From McDonald’s and the Cubs to the newest Iron Chef By Adweek Staff "Big-shot town, small-shot town, jet-propelled old-fashioned town, by old-world hands with new-world tools built." It's a summary of Chicago that was just as relevant when essayist Nelson Algren wrote it in 1951 as it is today. Chicago is unquestionably enjoying a new era of innovative tech, inventive food, contagious culture and bold business growth, but...
Read more » |
|
| |
|
| |
|
| |
|
| |
|
American Express Moves Its Global Brand Account to Mcgarrybowen After More Than 50 Years With Ogilvy Longtime agency will remain on roster By Patrick Coffee American Express has moved responsibilities for all global brand creative development, as well as U.S. execution of that work, from Ogilvy & Mather to mcgarrybowen in an unexpected shift. Moving forward, American Express confirmed that Ogilvy "will be responsible for international execution and they will also continue with some of their current U.S. work," but...
Read more » |
|
All the Feels: How the Trailers for This Summer’s Movies Break Down Emotionally Unruly debuts EQ for Trailers tool By Chris Thilk Advertising is meant to be emotional. We're supposed to feel the journey of that older woman struggling with arthritis when all she wants is to go outside and play wiffle ball with her grandson. We're supposed to invest deeply in the story of the man who struggles to find just the right kind of paint...
Read more » |
|
These Great Outdoor Ads for Secret Life of Pets Finally Get the Praise They Deserve MediaCom and Ocean Outdoor win global award By Tim Nudd The Secret Life of Pets inspired lots of great marketing worldwide when it was released last summer, including the amusing bungee-jumping GoPro ad we wrote about. But this U.K. out-of-home campaign for the Universal Pictures release went above and beyond. Many of the digital boards were framed as windows, with the pets jumping up and...
Read more » |
|
| |
|
From Pain Comes Music, Say These Brutal New Ads for Billboard Magazine From wreckage to a No. 1 song By Angela Natividad Pain can become music. Music can become a cure. A cure can become a No. 1 song. This is one of the messages that ends Billboard magazine's latest ad campaign, created by The Community in Buenos Aires, with Primo Productions and director Pantera & Co. Three spots spool out separate tragedies. "Raid," which explores the...
Read more » |
|
Volvo Travels Through a Lifetime in 3 Minutes in This Showstopper of an Ad Forsman & Bodenfors memorably pitches the XC60 By Tim Nudd Swedish agency Forsman & Bodenfors is well known for its Volvo Trucks work, including "Epic Split" and the rest of the irresistible "Live Test Series." But F&B also works on the flagship Volvo brand, and this cinematic spot for the XC60 will go down as one of the most eye-catching auto ads of 2017. It...
Read more » |
|
A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember Showtime captures the character's duality By Tim Nudd We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama's title character. The first half of the spot is menacing, as actor...
Read more » |
|
