"...insights for scaleups"
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HEADLINES: (anyone going to "Date with Destiny" this week?) | Anything that sets employees up for success or improves our culture should be a part of EX. | | | Mark Levy, global head of employee experience (EX) Airbnb |
$250 Deposit Only -- tomorrow (Friday, 07 Dec) is the last day you can book seats for our Spring ScaleUp Summit with just a $250 deposit per seat. This lets you grab better seats (earlier with bigger teams gets best seats) and preserve cash. More info below, but first...
Successfully Competing Against Amazon? -- Fortune writer is looking for companies to include in a new book. Are you competing successfully against Amazon? More below, but second...
Best Two Chapters I've Read in 2018 -- go right to Chapters 5 & 6 in Denise Lee Yohn's new book Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Finally, a book that details how to pivot the HR dept. into a true Employee Experience (EX) function and includes practical approaches, rituals, and artifacts. Denise is keynoting our Spring ScaleUp Summit in Atlanta May 21 - 22 and she's going to go narrow and deep into this critical topic.
Airbnb's Fusion -- fusing brand and culture, Airbnb's EX initiatives are highlighted. To quote Denise's book: In 2016, the company (Airbnb) adopted the slogan "Belong Anywhere" to express it's brand identity and launched the "#belonganywhere" brand campaign. But it's leaders believed...the concept of belonging needed to apply inside the company as well. |
Mark Levy, who was Airbnb's global head of employee experience, went on to explain to Denise: We need to create a place where our employees feel they belong...belonging starts here. We have to figure out internal belonging first, then we can break down the walls with customers. |
And Airbnb did, with simple ideas any of our scaleups can adopt. How aligned are your brand and culture?
EX is Priority #1 -- I couldn't agree more that EX is priority #1. To help, Denise created an Employee Experience Architecture Template which she details in Chapt 5. She will guide executive teams through it at our ScaleUp Summit. She also has a broader assessment to see how closely your culture and brand align - take 10 minutes to complete which will give you a feel for the content in her book.
Brands to Watch in 2019 -- and to wrap up my enthusiasm for Denise's insights, this week she released her annual "Brands to Watch" list, one for each letter of the alphabet (spoiler alert, A is for Amazon). It's a quick scan and you'll pick up some biz insights.
G-Squared's Habits (Scaling Up case study) -- Gene Godick, founder of G-Squared, a firm providing CFO services to private equity and VC-backed firms, is using the Scaling Up tools with the support of Scaling Up Certified coach Eileen Wainwright (consultants need coaches too!), to drive 20% annual growth the past four years. This blog post details how Gene and his team have particularly focused on the recruiting, hiring, and onboarding process for professional talent. And I appreciate Gene's comment that his focus is on "winning the next game" i.e. be clear on the end goal (BHAG) and next step - the rest is a WAG -- wild-ankle guess! Does your team have a clear priority for the month of December?
Request for Stories from Companies Competing with Amazon -- Hi, I'm a Fortune magazine contributor and I'm writing a book that in part is examining how to compete with Amazon. I would like to interview CEOs and entrepreneurs about their experiences dealing with the online giant and strategies that have helped them survive the Amazon jungle. I'm particularly interested in how both brands and retailers handle Amazon's pricing algorithm that can undercut your product at a moment's notice, what to do when Amazon decides to make a private label version of your product, and how to survive selling online without using Amazon. I'm looking for both success stories that can help us understand this new world and case studies about mistakes made that can serve as cautionary tales. I'm happy to talk on the record or on background. My email is briandumaine@gmail.com. Thanks, Brian
$250 Deposit to Hold Better Seats -- notes Dustin Brown, Partner and Head of Strategy at Elemental: The ScaleUp Summit blew my expectations out of the water. It was two days of inspiration, amazing diverse speakers and a lot of interesting insights that could apply to my (or any) business. I will see you at the next one. |
Join me, your peers, and bring your team to 2 days of inspiring content at our ScaleUp Summit in Atlanta, GA 21-22 May, 2019. And register by tomorrow with only a $250 refundable deposit per team member. Click here to register with only a $250 refundable deposit. Deadline is tomorrow, December 7th.
Heading to Tony Robbins -- one of our core values is "practice what we preach." I'm looking forward to investing in my own executive development over the next six days attending Tony Robbins "Date with Destiny." Let me know if any of you are going to be there vharnish@gazelles.com
CEO-BOOTCAMP: spend 3.5 days with Verne, serial entrepreneur John Ratliff, and 6 other CEOs in a beautiful retreat setting, addressing the constraints holding back you, your business, and your industry. January 15 - 18; March 12 - 15; Jun 4 - 7, 2019.
EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at drichmond@stscapital.com EDUCATION:
ScaleUp Summit Spring 2019
Atlanta, GA - May 21-22, 2019
Scaling Up User Conference Spring 2019
Atlanta, GA - May 23, 2019
Yearly Growth program in Amsterdam
Jan 20-21, 2019
Jan 29-30, 2019
Scaling Up Business Growth Workshops
Greenville, SC - Dec 7, 2018
Orange County, CA - Dec 18, 2018
Amsterdam - Jan 9, 2019
Philadelphia, PA - Jan 16, 2019
Scottsdale, AZ - Jan 17, 2019
San Francisco, CA - Jan 24, 2019
Amsterdam - Jan 24, 2019
Atlanta, GA - Jan 30, 2019
Ann Arbor, MI - Jan 31, 2019
Research Triangle Park, NC - Feb 19, 2019
Sydney, Australia - Feb 20, 2019
Dallas, TX - Feb 21, 2019
Los Angeles, CA - Feb 28, 2019
Sydney, Australia - Mar 6, 2019
COACHING:
Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? Contact us at coaching@scalingup.com for more information or visit https://coaches.scalingup.com/.
TECHNOLOGY:
Create Accountability - Drive Execution with Align, cloud-based software designed to scale up your Rockefeller Habits implementation. www.alignwithgazelles.com - on your computer, tablet or phone. Click here to watch an introductory video.
Better Book Club -- What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.
Gazelle's Growth Institute® Online Executive Education
Baseline Selling - Dave Kurlan
Creativity and Personal Mastery - Srikumar Rao
Daring Caution Approach to Pricing - Robert Sherlock
Fearless Leaders - Cathy Greenberg
How to Create Leadership at Every Level - David Marquet
Mastering the Complex Sale - Jeff Thull
Nail It Then Scale It - Paul Ahlstrom
Sumo Advantage - Bernie Brenner
The Seven Imperatives of Great CEO's - John Wilson
Why Growth Companies Stop Growing - Dave Power
Online Master Practitioner Certification courses
Topgrading
Mastering the Rockefeller Habits
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