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Can CNN’s Van Jones Bridge America’s Rancorous Divide and Spark a Productive Political Conversation? The Messy Truth host on how the media is faring in tumultuous times By A.J. Katz Van Jones surprised his CNN colleagues the evening of Feb. 28 when he effusively praised a portion of President Donald Trump's address to a joint session of Congress: "He became president of the United States in that moment, period," the left-leaning political commentator proclaimed. "That was one of the most extraordinary moments you have ever...
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A Rumored Union Between Oracle and Accenture Leaves Analysts Skeptical and Marketers Curious Can cloud computing and management consultancies ever be compatible? By Marty Swant Could the cloud begin to cast a shadow on consultancies sooner than forecasters expected? After a year of global consultancies acquiring creative agencies and digital shops to get a better grasp on the marketing industry, a report in the British IT press raises an unexpected question of whether the firewall between CRMs and consultancies will...
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Will Snapchat’s Data Play Help Fend Off Competition From Facebook and Instagram? Improves targeting for app-install ads to stay ahead of competitors By Christopher Heine Wall Street investors seem undecided about whether Snapchat is indeed the wave of the future or just a flash in the pan. But one month after its IPO, the messaging app's execs are doggedly focused on broadening Snapchat's appeal to brands--notably direct response-minded companies. "Snapchat has a perfect opportunity to become a direct response powerhouse,...
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5 Reasons Brands Could Be the Next Victims of Fake News Marketers must shed click fetish and make social a trusted haven By David Berkowitz The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects. David Berkowitz Headshot: Alex Fine There's little doubt that the influence of social...
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April Fools’ Day 2017: Our Roundup of All the Best Brand Hoaxes This year's coolest and funniest pranks By Rebecca Cullers April Fools' Day falls on Saturday this year, which leaves brands caught between wanting to roll out their hoaxes on Friday, to reach the millions captive at their work computers, or waiting for the big day itself. Here at AdFreak, we're going to split the difference--cover all the good ones that come out on Friday,...
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Cosmetics Giant Shiseido Acquires Ad Agency to Expand Its Highly Awarded In-House Team But Jwalk will still be free to work with other clients By Patrick Coffee Tokyo-based cosmetics company Shiseido made an unusual decision this month: it would buy an American ad agency. But this isn't your standard acquisition. Moving forward, New York's Jwalk will become an integrated part of the 140-year old brand's American division, effectively serving as its in-house creative agency while simultaneously working with external clients. The setup...
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How Wendy’s Cooked Up Its Killer Frozen Beef Tweet to McDonald’s Advertising chief says it came together in 30 minutes By Kristina Monllos This week McDonald's announced that it would start making Quarter Pounders with fresh beef in select restaurants. The fast-food behemoth probably should've been prepared for its competitor, Wendy's, to get involved, as the brand has made it clear that it loves talking about frozen beef on social media. That's exactly what happened. On Thursday, after...
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